09.23.13
Building Brands by Creating Content
The topic at iMedia’s Brand Summit, Brands as Content Creators, was a provocative one. Pundits including David Shing, Digital Prophet at AOL, and Berkeley prof Bill Pearce, and practitioners from Intel, Kraft, Target & more took the stage to talk about the challenges and opportunities of creating, curating, organizing for, managging, distributing, and measuring the effectiveness of […]