Change is good.  It’s more than good – it’s necessary for growth.  Companies need to evolve their offerings in order to keep things fresh and their customers interested. But what happens when a company changes its business model in a way that strips away a valuable element of its brand equity?  Is it able to […]

You know that feeling you get when watching that show, What Not to Wear?  Cringing and squirming, you watch as delusional people show off some of the most hideous outfits –  they think they actually look good when it is so clear they don’t.  That they would be so self-unaware is unbelievable. Well, that’s how […]