This month’s content roundup is geared toward small business owners. I don’t write a lot about small business since, to date, I’ve worked mostly with larger companies, but I just had to write this post because I recently read that 52% of small-business owners don’t have a website (source: Yodle). I could barely believe that […]
A brand touchpoint is any way a person in the marketplace interacts with your brand — so practically every brand has hundreds of touchpoints and each plays a role in shaping brand perceptions. So we must consider brand touchpoint design and management critical to building a strong, valuable brand. This month’s roundup of content I’ve read covers […]