While Microsoft’s new Windows 8 has received an unexpected share of positive press, many skeptics aren’t convinced that the new operating system has been designed or is being launched properly.  Of all the criticisms leveraged against Windows 8, the one that resonates most strongly with me was a comment in a recent Bloomberg Businessweek piece: […]

The development and management of a corporate brand is often a stumbling block for companies.  the same business leaders who understand the role of brand when it comes to products, […]