(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty. Here’s the last of this week’s series on key learnings from the conference.)  brand-as-business bit: “keep calm and carry on” “we’re just selling roast beef” “transitions feel personal, but they’re not” These are some of […]

(Welcome to the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.) What:  ihop express test concept from the 1500-unit casual dining chain, IHOP targeted to “Millennials who don’t do breakfast,” the format is intended to give the younger target “an on-the-go option” since they don’t go […]