brand-as-business bit: In this month’s Harvard Business Review, author and management advisor Michael Watkins addresses the challenges a function head faces when he or she first becomes an enterprise leader. Watkins outlines seven “seismic shifts” that executives must navigate including shifting from specialist to generalist and from tactician to strategist. In my own leadership experiences as […]
How Managers Become Leaders
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.