The real action at the World Cup won’t be between by the national teams from Brazil and The Netherlands, nor from Germany and Spain, or from any other soccer team. The biggest competition just might be between Nike and Adidas. […]
great brands avoid selling products
02.03.14
Great Brands Avoid Selling Products
Yep, you read that right. Great brands actually avoid selling products. Great brands know that people make purchase decisions based on how products make them feel or the identities products help them experience or express — so they seek to create emotional connections with people and use product features as mere support for that emotional […]