great brand collage

#WGBD pinterest board
04.28.15

New Pinterest Board:  #WGBD

Spot a great brand in action?  Want to share your favorite brand?  Inspired by a new brand?  Please share your images on my new #WGBD Pinterest board — or tag your Twitter or Instagram posts with the hashtag #WGBD and I’ll make sure they get added to the board.  Images of anything — a product, […]

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V17 every consumer contact used
11.13.14

Every Customer Contact is an Occasion to Enhance Your Brand’s Value

From What Great Brands Do: Managers of great brands view every consumer contact with the brand as an occasion that might either enhance the brand’s value or undermine it. And they take brand touchpoints that are often overlooked or not considered important and use them to express their brand.  Looking for inspiration how to transform […]

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