(This is the third and final post in a series about Google, the flexible brand. My first two posts covered the ways in which Google has traded rules for flexibility in its branding and brand architecture. Now I turn to the reason behind Google’s approach.) The practice of brand-building is guided by proven principles – […]
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.