brand-as-business bit: last week Best Buy‘s new CEO Hubert Joly met with analysts and journalists to share his plan to turnaround the struggling electronics chain (you can check out a debrief of his presentation from Businessweek). His plan features several smart moves — the highlights: expanding Best Buy’s private-label business, which includes the Insignia and Rocketfish brands […]
Geek Squad
With its latest business news (acquiring Napster), Best Buy continues pursuing its brand mission, “to make technology deliver on its promises.” Depending on your perspective, […]