Gary Friedman Archives - Denise Lee Yohn

03.31.14

Brand Experience Brief: RH

This Brand Experience Brief builds on my recent post, “RH Is a Great Brand In the Making,” in which I described the full-scale transformation that Restoration Hardware is undergoing. Their luxury brand marketing strategy is establishing them not simply as an upscale furniture brand, but a luxury lifestyle brand, which I saw for myself when I visited […]

03.17.14

RH (the New Restoration Hardware) Is a Great Brand in the Making

A thorough write-up about RH (formerly known as Restoration Hardware) in a recent Businessweek caught my eye. As Susan Berfield documented in the piece, the approach that CEO Gary Friedman is taking with the brand. I couldn’t help but draw parallels to several principles in my new book, What Great Brands Do: The Seven Brand-Building […]