My latest Forbes CMO Network column is based on the basic idea that once customers feel a personal and meaningful bond with your brand, they’re more likely to stick with you. The point seems so fundamental that I almost hesitated to write a piece about it, but as I read about the latest coffee chain […]
“Giving back” has become such a phenomenon there’s now a Giving Back magazine, The Giving Back Fund (“a nonprofit organization that provides philanthropic consulting, management, and administrative services to individuals and corporations“), The Giving Back Foundation (“a catalyst to uplift and empower young women and children – to create a new generation of leaders and […]