(“brand book bites”, a new blog feature of mine, are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend you read.) – the book: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics […]
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.