brand-as-business bit:  A recent piece in Businessweek got me thinking about the customer purchase decision process prior to the shelf.  The article by Sam Grobart reported on Motorola’s measly ad budget compared to Apple‘s and Samsung‘s at $1BB and $4BB respectively (ironic that a $500MM campaign is considered inadequate — but that’s another blog post.) […]

In just the past week, I’ve had several conversations about the future of retail – and how drastically shopping as we’ve known it is going to change. From these provocative discussions, it’s become clear to me that retailers must change the way think about and build their brands, or face extinction. […]