The following is a guest post by a colleague, Craig Hoffman, former Senior Business Development Officer for NexCen Brands, Inc. During his tenure, NexCen acquired 9 consumer brands ranging from Bill Blass, The Athlete’s Foot, and Great American cookie. He developed a unique brand review that focused on understanding the brand first, then focused on […]
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.