Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
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customer value

balanced-scorecard
06.04.09

brand value creation — customer

Today I’m launching a short series on brand value creation.  My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard. […]

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  • great brands know that people make purchase decisions based on how products make them feel. #brandstrategy #custexp about 1 hour ago ReplyRetweetFavorite
  • what you need to know about core values and how to develop them: https://t.co/BcqjTWeNu6 #CoreValues #FUSION https://t.co/4FWoS5lmjG about 1 hour ago ReplyRetweetFavorite
  • if you treat your employees well, they’re more likely to create great customer experiences |… https://t.co/5fTbEwKE07 about 3 hours ago ReplyRetweetFavorite
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