brand-as-business bit: Nielsen recently released its “2012 Breakthrough Innovation Awards” in which it recognized new CPG product introductions that met its criteria for innovative-ness. The winners are an interesting mix (Glaceau vitaminwater zero, Chobani, and Zyrtec top the list) and the report is an informative read about the CPG industry and instructive about innovation in […]
At a recent tradeshow I ran across something quite interesting. Chobani, the makers of the popular Greek-style yogurt, has launched Chobani Fit. Chobani Fit is an innovative fitness program that combines encouraging “Fun In Training” with educating consumers on the brand’s place in a healthy lifestyle. I’ve invited Chobani’s Director of Wellness Initiatives, Tiffany Vandemark, […]
Brandweek’s cover story this week, Brown Bagging It Becomes Fashionable, reports on food consumer packaged goods (CPG) brands like Kraft, Campbell, ConAgra, etc. These brands […]