brand-as-business bit:  I recently had the opportunity to speak with a social media company about how it could better meet its clients’ needs.  It struck me that the company needs to stop thinking like a media company and start thinking like a consulting firm.  This would enable it to become more of a strategic partner […]

Over the last few months I’ve had the opportunity to hire and partner with other service providers.  It’s been interesting because I’m usually the one service-providing. These have been great learning experiences for me, as I’ve gotten to enjoy first-hand the benefits of working with really good service providers — as well as feel the […]