Between spring break, March Madness, and primary season, there’s been a lot going on outside the brand world this month.  But there’s also been a flurry of new brand-building content going around.  Here’s a handy recap of what I contributed to the conversation: brand-building: Steve Jobs on Brand-Building — a slide show of what Walter Isaacson’s […]


brand-as-business bit:   Last week, Taco Bell generated quite a bit of buzz by announcing a new tagline (about which I provided some insights to AdAge) and a new product, Doritos Loco Taco featuring a shell made from Nacho Cheese Doritos Chips. The folks over at ePoll contacted me with some research they did recently on […]


brand bedfellows

Much of the blame for John McCain’s loss in Tuesday’s election is being laid on the 2 people he was most closely associated with —  George W. Bush and Sarah Palin.  The impact […]