Many start-ups get derailed because they don’t get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB). […]
ChangeThis Manifesto
James Surowiecki’s column in The New Yorker last week, Twilight of the Brands, seemed to suggest that brands are dying. He argued that the usefulness of brands has decreased given that “consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.” His observations about […]