There are about several blogs about brands and businesses that I make a point to read regularly. Here are some of my favorite posts from 2012: Blogposts Worth Reading (12.12 Edition) by Denise Lee Yohn from Denise Lee Yohn, Inc. Thanks to the writers of these and many other pieces that have inspired, provoked, tickled, […]
C. B. Whittemore
12.20.11
2011 year in ideas
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked. […]
05.31.11
trader joes, where less is more
(Welcome to the second in a two-post series on how retailers manage the choice conundrum. This is written by C. B. Whittemore, Chief Simplifier of Simple Marketing Now, a marketing communications consultancy focused on simplifying customer interactions with social media and content marketing. The first post, REI Makes Choosing Easier, which I wrote, can be found […]