04.02.14
Brand Book Bites from Absolute Value
– the book: Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information – a provocative read about the new context of marketing today […]
brands are dying
James Surowiecki’s column in The New Yorker last week, Twilight of the Brands, seemed to suggest that brands are dying. He argued that the usefulness of brands has decreased given that “consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.” His observations about […]