By now, it should be obvious how important it is to clearly differentiate your brand. But I still get questions about how to identify key brand differentiators — or how to prioritize them, clarify them, or use them in brand strategy development. So I’ve produced an excerpt from a recent webinar I gave in which […]
Branding Expert
12.30.13
D (January Edition)
Wrapping up the month with my new Flipboard — featuring my list of 10 Brands to Watch in 2014, a post on TEDxSanDiego, interviews with Scott Goodson and Joel Rubinson, and images of great brands in action (#WGBD). Check it out! […]
11.29.13
D (December Edition)
Did you miss my interviews with Nature Box CEO Gautam Gupta and 37Signals founder Jason Fried? How about my Forbes article, Why Marketers Need to Stop Giving Back? Or my latest QSR Magazine column on how to launch a new product? You can check all this out and more in my new Flipboard magazine, D […]
Check out my latest Flipboard magazine to learn about changing your brand name, national brands going local, new must-read books including The Passion Conversation and Engaged!, and more. It’s all my recent content in one cool magazine! […]
My latest Flipboard magazine contains all my recent content in one cool magazine. Check it out to learn about the changing role and nature of taglines, building a subscription commerce brand, creating an emotional connection through customer experience, business lessons taught be a blind surfer, and more… […]
Here’s some holiday weekend reading for you: my latest Flipboard magazine. Hope you enjoy this collection of my recent content, all in once handy place — and your weekend! […]
Check out my new Flipboard magazine — a collection of my recent content, all in once handy place — (works best with Flipboard App — download it! It’s worth it.) […]