Last week I started a series about my favorite brand resources. Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs. […]
brand tags
Why do brands that have a strong point of differentiation not position themselves on it?? Quizno’s serves a case in point. […]
08.12.08
brand associations
have you heard about this cool site, Brand Tags? It creates tag clouds based on associations people have of brands — click on “whatever they say a brand is” to see all of the clouds currently available […]