– the book: Organizations in the Face of Crisis: Managing the Brand and Stakeholders — a thorough text on a tough topic – the brains: Dennis Tafoya is the president of CompCite Inc., a research and development firm whose research focus explores factors that affect performance at individual, group and organizational levels. […]
I read with great interest an article in SmartBusiness about Red Mango and the yummy yogurt chain’s founder, president, and CEO of Red Mango, Dan Kim. I’m fascinated by the frozen yogurt chains that have emerged on the cultural landscape in last 5 years. Pinkberry has probably gotten the most coverage in the press, with […]
Today I’d like to do a little experiment. I have an idea for a new brand tool but my thoughts aren’t fully fleshed out. So I thought I’d use this blogpost as a way of reaching out to like-minded folks who might be interested in refining and fleshing out the idea. The following post outlines […]
I’ve been doing research on some companies and have spent quite a bit of time looking at companies’ corporate reports – e.g., annual reports, official statements, corporate presentations, etc. I’m amazed at how many companies completely overlook these reports as touchpoints through which people experience their brands. Often the reports are dry and pedantic or […]
CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt. Among them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits). […]