Phil-Kotler-Value-Based-Mar

This is a continuation of the debrief from the Brand Managecamp conference.  In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week.   Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”:  Substance […]

gravestone branding-dead

Today’s post is actually an article of mine which brandchannel just published.  You can either click here to read it on brandchannel and track the comments brandchannel readers submit — or if you’re click-averse, just read on. […]