brand-as-business bit:  “Brand Relevance and Evolution.  It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies.  Your brand is everything.  It’s who you are, what you do, what you stand for, and why you matter.  Nothing could be more essential.”  This promo blurb is what drew me to […]

Last week, I had the pleasure of hearing Walter Robb, Co-CEO, Whole Foods speak about purpose, values, and culture, and brand relevance and evolution, at the UCLA Extension Restaurant Conference.  Here are some of the thoughts he shared: Whole Foods for Thought by Denise Lee Yohn from Denise Lee Yohn, Inc. related: Brand Experience Brief (video):  Whole […]

David Aaker, author, brand guru, Vice Chairman of the brand consulting firm Prophet, and professor emeritus at Berkeley’s business school, joins me for a provocative interview on the state of brands today. Providing color and context for his latest book, Brand Relevance: Making Competitors Irrelevant, Dave explains: why the only way for brands to win is to […]