04.19.14
A Brand Is a Promise Delivered
From What Great Brands Do: Your brand can ’t just be a promise; it must be a promise delivered. other quotes: a brand is what you do when you can’t see any daylight between… […]
brand promise
brand-as-business bit: A recent “If I Knew Then” piece on Young Entrepreneur featured gems of wisdom from Daniel Lubetzky, the CEO and founder of KIND. (KIND makes those good-for-you and good-tasting bars in colorful packages that you buy at Whole Foods et al.) His comments about not jumping on marketing trends stood out to me […]
07.31.12
July Brand-As-Business Buffet
Did ya miss any of these? Design Is Everybody’s Business — a write-up on Herman Miller’s ten principles of design (this post was featured on GigaOM and several other sites). Brand Experience Brief: Gap — a video comparing Gap’s store redesign to an “old” Gap The Over-Promise Problem — a blog post about how companies tend to over-promise […]
12.21.10
best bits of 2010
Whew! What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand-as-business bites™ blog posts, 17 videos, 11 published articles, 11 brand-as-business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random thoughts – not to […]
03.22.10
the brand promise:reality gap
Attention: fast food marketers – you’re wasting half of your advertising! But I’m not talking about the waste that John Wanamaker was referring to in his famous quip about not knowing which half of his advertising was being wasted. I’m talking about the average of 48% of people who say there’s a big difference between […]