04.16.09
segmentation: what’s it for?
There’s a healthy debate going on over at AdAge.com this week — a POV by Michael Fassnacht, Chief Customer Intelligence Officer at DRAFTFCB entitled “The Death of Consumer Segmentation?” […]
brand positioning
Why do brands that have a strong point of differentiation not position themselves on it?? Quizno’s serves a case in point. […]
02.26.09
we’re the same, but different
Martin Bishop, author of the blog Brand Mix, recently posted about some new research on brand loyalty. An implication from the research findings is that you can steal brand loyalists from the competition […]