sunkist

The other day I found myself doing something quite curious – after having placed an item into my grocery cart, I turned around, took it out, and returned it to the shelf.  That momentary act wasn’t strange because I’m generally a decisive person — but rather because of what caused me to reverse my actions. […]

Knight

To marketers in despair, a rebrand may be like a knight in shining armor. How better to re-awaken the passion for a brand than to create a new name and image?! Despite the promise of a fairy tale ending, more rebrands fail than succeed.  Executing a rebrand is fraught with challenges and requires some rather […]

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With all the hype surrounding the Olympics, you might have missed an announcement from JC Penney a couple weeks ago — they launched Xersion, “a new private brand offering the modern lifestyle customer […]