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Yay! It’s finally here!  The official launch of my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). […]

ben & jerrys flipped out

Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? […]



In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign.  The piece reported that […]