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Last week my husband and I were out on holiday — it was a delightful vacation and a wonderful brand experience, an REI brand experience that is. […]

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02.16.09

brand delight

Given that it’s a holiday today, I’m going to take a break from the series on brands that have failed to live up to their potential — and instead, I wanted to relay a recent experience I had with a company (and lessons learned) […]