What is Brand Essence? At the core of your brand strategy is your Brand Essence — your Brand Essence is what you stand for. Brand Essence is often thought of as your brand DNA, the essential value of your brand, or the ultimate role your brand plays in the world. It’s a critical element of […]
While you are reading this, I’m attending the Consumer Electronics Show. I’ll be meeting with clients and prospects, attending educational sessions, and walking the show floor — the last activity is one that I always find both exciting and frustrating. Exciting because there always so many new and cool gadgets and technologies to check out; […]