Apple announced it is moving into services — Netflix-type services, curating and streaming content. It’s a pretty big shift for a company that’s been primarily in hardware and software. If any company CAN make the shift, it’s Apple — but I wonder if it SHOULD. Will the core of the Apple brand be eroded in […]
brand leadership expert | speaker | author
Apple brand extension
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.