Some business leaders manage to become talent magnets. Not only are they followed by loyal employees and pursued by prospective ones, but they also attract the best agencies, consulting firms, and freelancers. […]
This week’s AdAge features a troubling piece, Want More Out of Your Agencies? Write Better Briefs: Execs at Top Shops Say Clients Are Unclear About What’s Expected, Leading to Lots of Wasted Time. The article cites research […]
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