As 2009 draws to a close, I thought I’d take a quick look back at significant developments of the past year. And what a year it’s been, hasn’t it?! Last January, I don’t think any of us could have predicted how bad things would get (the economic downtown, collapse of the automotive industry, Adam Lambert’s […]
Congratulations to Jon Galloway, the winner of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog! Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers. Jon explains his choice: This really resonated […]
To marketers in despair, a rebrand may be like a knight in shining armor. How better to re-awaken the passion for a brand than to create a new name and image?! Despite the promise of a fairy tale ending, more rebrands fail than succeed. Executing a rebrand is fraught with challenges and requires some rather […]