Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
To Read:
Articles:
The Future of Work Isn’t Just About AI—It’s About Getting the Human Part Right
September 1, 2025
Topics: Corporate Culture, Culture, Employee Engagement
Keywords: organizational culture, employee experience, Future of work, AI in the workplace, Human-centered leadership, Organizational transformation, Workforce management
Buried within all the excitement about “frontier firms” and AI agents lies a deeper question about what makes work fundamentally human.
The Future of HR Isn’t Artificial — It’s Human
July 1, 2025
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: leadership, employee experience, culture transformation, AI, Future of work, Human-centered leadership
The organizations that will thrive in an AI-enabled world will be the ones with the boldest people strategy.
Why Your CX Strategy Is Falling Short — And How to Fix It
May 6, 2025
Topics: Customer Experience, Leadership
Keywords: #CX, change management, Collaboration, Communication
Mastering change management, collaboration, and communication is essential for CX success.
What Did You Do Last Week?
March 4, 2025
Topics: Culture, Employee Engagement, Leadership
Keywords: employee engagement, leadership, workplace culture, purpose, Mission, DOGE Email
The recent DOGE email controversy reveals a crucial leadership lesson about employee engagement and motivation.
Newsletters: Brand-as-Business Briefs™:
[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]To Watch:
Keynotes & Presentations:
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
Smartbrief on Brand Leadership:
Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.
Brand Assessment:
Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question. Take the assessment & view your results online here.
Brand Experience Briefs:
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
To Engage:
These tools and content provide a deeper dive into the brand-as-business management approach.
Brand-as-Business Assessment
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.