Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
To Read:
Articles:
Don’t Cancel DEI; Create True Trust
June 4, 2024
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: culture, employee engagement, organizational culture, Trust, DE&I, Employee Trust, Diversity Equity Inclusion, DEI Backlash
Why do most DEI efforts fail? Most companies rely on DEI programs and targets—such as employee resource groups (ERGs) and hiring quotas—without addressing the fundamental values and culture of the organization.
Fostering Employee Fandom: A New Frontier in Talent Management
May 7, 2024
Topics: Corporate Culture, Brand Loyalty, Business, Culture, Employee Engagement, Loyalty
Keywords: loyalty, brand loyalty, customer loyalty, brand-culture fusion, FUSION, employee loyalty, Employee Retention, Employee Turnover
Should employers strive for employee loyalty – or is employee retention enough?
Achieving Brand-Culture Fusion: The Imperative for Fulfilling Brand Promises
March 5, 2024
Topics: Corporate Culture, Brand Communication, Brand Delivery, Culture, Marketing
Keywords: advertising, marketing, culture, branding, brand building, brand-culture fusion, FUSION, brand power, brand, Brand Promises
Brand power comes from keeping – not only making – promises. To keep your brand promises, your brand and culture must be aligned and integrated.
Use This SWOT to Assess Yourself
February 12, 2024
Smartbrief
Topic: Leadership
Keywords: self Assessment, SWOT, SWOT analysis, SWOT assessment, Self leadership, Self awareness
Improve your leadership skills by personalizing the traditional SWOT analysis to focus on self, the world, others and time, says Denise Lee Yohn
Newsletters: Brand-as-Business Briefs™:
[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]To Watch:
Keynotes & Presentations:
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
Smartbrief on Brand Leadership:
Series of videos for Smartbrief on Leadership, a curated collection of innovative ideas and hard-to-find leadership content.
Brand Assessment:
Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question. Take the assessment & view your results online here.
Brand Experience Briefs:
Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
To Engage:
These tools and content provide a deeper dive into the brand-as-business management approach.
Brand-as-Business Assessment
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.