Sony‘s celebration of Walkman‘s 30th anniversary this month has been bittersweet. The headlines of stories covering the occasion speak to brand’s lost luster. Yahoo! Tech declared “Sony struggling as Walkman hits 30th anniversary“; “Sony toils” MSNBC’s headline agreed and added: “Once a pioneer of cutting-edge gadgets, company struggles to reinvent self.” In the midst of […]
I’ve been thinking about the importance of connecting the internal organization with external customers. All too often it seems companies are either too inwardly focused, getting too caught up in their own capabilities, technologies, and process — or too outwardly focused, trying to be everything to everyone and ending up being nothing to no one. […]
Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth. Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) , and Internal Business Process perspectives. […]
Today I’m launching a short series on brand value creation. My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard. […]
This post concludes the series on brands that have wasted their potential. […]
John Caddell, owner of Shop Talk – Innovation, Marketing and Alliances, “a daily look at marketing, strategy and management, highlighting trends, focusing on what works and what doesn’t,” was kind enough to feature a guest post from me on his blog — my piece points out the “excuse culture” that seems to be pervasive these […]
I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.) […]
In dropping the Kinko’s name from its moniker, Fedex (formerly Fedex Kinko’s) may be losing more than 6 letters and an asterisk. The name change […]
BusinessWeek’s John Fine issued an opinion this week that I don’t agree with, and I’m curious to hear others’ opinions. His piece entitled “Your Brand Is Not a Candidate” […]
The development and management of a corporate brand is often a stumbling block for companies. the same business leaders who understand the role of brand when it comes to products, […]