How aligned and integrated are your external brand identity and internal organizational culture? Does your organization have the right core values that it needs to cultivate your desired culture and achieve your brand vision? How big is the gap between your existing brand identity and the one you aspire to? In what specific ways are […]
As you think about the coming year, I’m guessing are you don’t want another only OK, keep-our-heads-above-water, just-grateful-to-still-be-around year – you want 2022 to be a year of greatness! To help you turn your hopes and dreams for the new year into reality, I’ve just published “2022 Great Business Action Plan” – a piece that […]
The problem at Amazon is not simply that its culture has gone awry; more importantly, it has become disconnected from the company’s brand. Amazon’s brand has always been grounded in its aspiration of becoming “Earth’s Most Customer-Centric Company.” And its leaders have used the organization’s core values, “Leadership Principles”, to guide the company in service […]
Customer personas — models that represent different groups of customers – have been a valuable tool in customer experience (CX) design. Now it’s time to apply the approach to employees and employee experience (EX) design. Employees personas can be used to develop completely new EX designs that bridge the gaps caused by a hybrid workforce, […]
Your Human Resources and Compliance/Risk/Ethics departments might not be the first to come to mind when you think about culture-building, they can – and should – influence it significantly. And they are only two of the many groups within your organization that must be engaged in culture-building. As a leader, you may spearhead the definition […]
Back in early 2018, I wrote “2018 Will Be the Year of Employee Experience.” Little did I know that only a couple years later, it would already be “The Year of Employee Experience 2.0”! Yes, there’s a new employee experience mandate (EX). The COVID-19 pandemic transformed so much so quickly, it’s only natural that it […]
Amazon and CEO Jeff Bezos face a crucible moment with employees. Given the harsh and widespread criticism over their treatment of Amazon employees during the Covid-19 pandemic, what the company does next may determine its future. Amazon has an opportunity to become the standard bearer in employee engagement. All the resourcefulness and passion – as […]
As COVID-19 shelter-in-place orders are relaxed and businesses start reopen, take action now to ensure your workforce is ready to re-engage. Now is the time to hit the reset button with employees. Reset: employee experience (EX) — Just as your customer experience (CX) has been disrupted by the coronavirus, you probably need to re-think many […]
Treating your employees like family sounds nice, but makes no sense. In fact, trying to run your organization as a family – or even merely saying that you do — will hold you back, and may even backfire. Your company is not like a family because: You have to let people go. You must set and […]
If you’re like me, you probably think that employee experience (EX) ends at the end of employment. But I’ve recently become aware of the value of employee alumni networks — and many companies are as well. Not only might an alumni network help improve EX, it can deliver benefits in the precise areas most needed […]