Brand Experience Brief: Protein Bar

(Here’s the latest brand experience brief — video briefings of new and interesting restaurant and retail concepts.)

Everyone, it seems, is trying to figure out the healthy fast casual business.  From LYFE Kitchen in California to Energy Kitchen in New York, there are dozens of budding concepts attempting to make it big by tapping into consumers’ desire for food that’s fast and good.  How is Protein Bar in Chicago faring?  Check out this video briefing:

DLYohn Brand Experience Brief: Protein Bar from Denise Lee Yohn on Vimeo.

related:

• crossing the protein chasm — blogpost
• LYFE Kitchen — video brand experience brief
• CityTarget — video brand experience brief

Matt Matros, Protein Bar, denise lee yohn, customer experience, QSR, fast casual restaurant, Brand experience brief, Chicago, healthy fast food