Smartbrief on Brand Leadership

How do you achieve CX excellence? In this Brand Leadership episode, Denise Lee Yohn explains five steps to CX excellence — starting with adopting a customer mindset.

Brand leadership expert Denise Lee Yohn shares five dimensions of brand power.

Brand leadership expert Denise Lee Yohn explains what customer centricity really means and how to cultivate a customer-centric organizational culture.

Brand leadership expert Denise Lee Yohn explains the three reasons why you should rebrand — and how you should prepare for a rebranding.

Making an emotional connection with customers increases sales, margin, and loyalty. Learn how to use emotion to appeal to your customers in this new video from brand leadership expert, Denise Lee Yohn.

Brand leadership expert Denise Lee Yohn lays out the pros and cons of brand extensions in this new video for Smartbrief.

n this new Smartbrief on Leadership video, brand leadership expert Denise Lee Yohn explains what brand valuation is and why it’s important.

Brand leadership expert Denise Lee Yohn explains how to use a Minimum Viable Brand (MVB), borrowed from the Minimum Viable Product concept, to ensure your offering is positioned so that its differentiation and value is clear to customers.

A formal exercise of reflection can help you sum up the year that’s ending and refocus yourself to a better year ahead. Learn how.

Learn the 5 things employees want if they’re to feel engaged and motivated — and not leave your organization. Retention in the Great Resignation is more important than ever.