Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.
The West-Coast burger chain, Carl’s Jr. opened a new sports-themed location. In this Brand Experience Brief, you’ll see the concept has good potential but hasn’t quite become a breakthrough experience yet.
Cinépolis Luxury Cinemas claims to be “a first-class movie destination.” This Brand Experience Brief shows how it lives up to that brand vision.
Learn about Circle Medical Group, a company that is, in the words of one of its founders, “reimagining the primary care experience from the ground up.”
Target is experimenting with a new store format, CityTarget. The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city. Check out all that’s great — and a couple of things that aren’t — about the CityTarget in downtown Chicago in this video briefing:
You might think you know Costco but Denise Lee Yohn shows you the unique customer strategy behind its popularity.
The Yogurt Culture Co. by Dannon and the Chobani store show two different ways to bring two different packaged foods brands to life in a retail store.
Denny’s is embracing the brand positioning “America’s Favorite Diner.” Its new flagship location on Las Vegas’s Fremont Street reflects this new positioning, while including several Las Vegas touches including a working wedding chapel.
A look at Downtown Project, the movement to revitalize downtown Las Vegas originally funded by Tony Hsieh the CEO of Zappos, as a brand.
Evolution Fresh, a juice-based restaurant concept from Starbucks, provides valuable lessons in how to design your customer experience to take a niche product mainstream.
Fresh 2 Order is a fast casual restaurant concept that seems to have a good thing going but lacks design excellence and coherence.