(Here’s a new Brand Experience Brief  — if you’d like to suggest a brand experience at a new or interesting restaurant or retail concept for me to audit, please email me at mail [at] deniseleeyohn [dot] com.)  PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, […]

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ShoeDazzle took the retailing and investing worlds by storm four years ago as it broke new ground in what is now commonly referred to as subscription commerce.  After a “professional” CEO failed to grow the company and a valiant but unsuccessful attempt by its original CEO to get it back on track, just last week […]

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brand-as-business bit:  I use the term “operationalize” to describe the kind of brand-building I focus on — and to differentiate from expressing, promoting, and marketing a brand.  Operationalizing your brand involves using your brand to shape your organizational culture, to drive your core operations, and to guide your customer experiences. It’s about putting your brand […]

brand-as-business bit:  I recently spoke at CAMEX, the trade show and educational event for the collegiate retailing industry, produced by the National Association of College Stores.  My topic was “More Walk, Less Talk: Build Your Brand through Culture & Customer Experience“ and I inspired and taught attendees how to drive their brand promise into their company culture and implement a […]

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For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings.  The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results.  Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it […]

brand-as-business bit:   To expand or not to expand, that is the question — the question most companies grapple with at some point. While entering a new market certainly opens up a new revenue stream and increases the impact and stature of your brand, it can also add complexity and variability that threaten your operations and […]

Unlike a Thanksgiving dinner, this buffet isn’t going to weigh you down or put you to sleep.  It’s a sampling of my best bits of content  this past month.  Check out: what great brands do — a recap by Annette Franz Gleneicki of the talk I gave at the SoCal Customer Experience Professionals Association event why windows 8? — a […]