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Last week at the Fast Casual Executive Summit, I introduced “Level 5 Relevance,” a framework for re-thinking corporate social responsibility.  The framework outlines how companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. […]

brand-as-business bit:  By now you’ve probably read about Interbrand’s latest report on the Best Global Brands.  While most people were focused on the rankings, I was more interested in the piece about the valuation methodology which was buried in the report. Interbrand’s methodology is part art and part science, as evidenced by the inclusion of […]

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In a piece on Mashable called The Value of a Happiness Economy, John C. Havens wrote about companies “learning to leverage well-being in the form of corporate social responsibility known as shared value.”  It was such a compelling vision that I asked John to share more with us.  So today he joins us to talk […]

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The question of brand loyalty sits right in the middle of the tug of war between retailers and manufacturers.    Are customers loyal to a retailer because of the brands it carries or because of the retail store itself?  Said another way – will a customer patronize any retailer that carries the brands she’s looking for, […]

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Get ready for interview guest to challenge everything you thought you knew about customer centricity!  Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, and the author of the book, Customer Centricity. Peter works with firms from a wide range of industries, such as consumer […]

On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever.  “We have something you really have to see. And touch,” declares the invitation to the March 7th media event.  Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress […]

brand-as-business bit:  SmartBlog on Restaurants just published a piece of mine, “So You Want to Try a New Concept?”  In it, I layout the considerations in designing a test that will ensure you get the most learning and value out of it – including: carefully evaluating your options before jumping to the most obvious selecting […]