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While Microsoft’s new Windows 8 has received an unexpected share of positive press, many skeptics aren’t convinced that the new operating system has been designed or is being launched properly.  Of all the criticisms leveraged against Windows 8, the one that resonates most strongly with me was a comment in a recent Bloomberg Businessweek piece: […]

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Last week at the Fast Casual Executive Summit, I introduced “Level 5 Relevance,” a framework for re-thinking corporate social responsibility.  The framework outlines how companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. […]

brand-as-business bit:  By now you’ve probably read about Interbrand’s latest report on the Best Global Brands.  While most people were focused on the rankings, I was more interested in the piece about the valuation methodology which was buried in the report. Interbrand’s methodology is part art and part science, as evidenced by the inclusion of […]

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In a piece on Mashable called The Value of a Happiness Economy, John C. Havens wrote about companies “learning to leverage well-being in the form of corporate social responsibility known as shared value.”  It was such a compelling vision that I asked John to share more with us.  So today he joins us to talk […]

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The question of brand loyalty sits right in the middle of the tug of war between retailers and manufacturers.    Are customers loyal to a retailer because of the brands it carries or because of the retail store itself?  Said another way – will a customer patronize any retailer that carries the brands she’s looking for, […]

Have you ever wondered how closely a company’s brand value and revenue are correlated?  Or perhaps how well a company ranks as a place to work and how it ranks on innovation are correlated?   […]

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Get ready for interview guest to challenge everything you thought you knew about customer centricity!  Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, and the author of the book, Customer Centricity. Peter works with firms from a wide range of industries, such as consumer […]

On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever.  “We have something you really have to see. And touch,” declares the invitation to the March 7th media event.  Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress […]