five p’s to a priceless ce retail experience

brand-as-business bit:   Showrooming isn’t going away — it’s the way people want and expect to shop now.  So, what are brick and mortar stores to do to compete with e-tailers that undercut them on price — especially in consumer electronics where the prevalence of mobile price checking apps and online discounters have really taken their toll on retail market share?!  Deliver a superior brand experience.  There are five P’s other than price that retailers can use to increase customer preference for shopping — and buying — at their store.  Take a listen to this piece which I wrote for the Consumer Electronics Association’s blog, Digital Dialogue, last year.

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