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brand experience brief: citytarget

(Get the insights and analysis on new and interesting restaurant and retail concepts with my brand experience briefs.  Here’s the latest:)

Target is experimenting with a new store format, CityTarget.  The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city.   Check out all that’s great — and a couple of things that aren’t — about the CityTarget in downtown Chicago in this video briefing:

DLYohn Brand Experience Brief: CityTarget from Denise Lee Yohn on Vimeo.

other brand experience briefs:

(If you’re interested in learning how to improve your in-store experience, sign up for a Brand Experience Day.  We’ll head out into the field to experience retail concepts — good and bad — and then regroup to identify and apply the insights to your business.)

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