Build a Breakthrough Brand Archives

Whether you’re building a brand from scratch or looking to strengthen your competitive advantage, the “How to Build a Breakthrough Brand” video series provides the tools and instruction you need.

Build a Breakthrough Brand: How to Assess Your Brand

Use 10 criteria to evaluate your brand performance.

Build a Breakthrough Brand: How to Clarify Your Brand Essence

Identify the overarching idea that you want your brand to stand for.

Build a Breakthrough Brand: How to Position Your Brand

Determine how your brand compares to and competes with other options.

Build a Breakthrough Brand: How to Differentiate

Apply three ways to differentiate your brand from the competition.

Build a Breakthrough Brand: How To Optimize Your Brand Portfolio

Organize, prioritize, and manage your portfolio of brands.

Build a Breakthrough Brand: How to Align Your Brand Touchpoints

Use a Brand Touchpoint Wheel to interpret and reinforce your brand appropriately at all touchpoints.

Build a Breakthrough Brand: How to Create a Cohesive Customer Experience

Develop a Customer Experience Architecture to optimize, prioritize, and unify all of your customer experiences.

Build a Breakthrough Brand: How to Align and Inspire Your Stakeholders

Use a Brand Toolbox to inform, inspire, and instruct all your stakeholders.

Build a Breakthrough Brand: How to Engage Your Stakeholders

Develop brand engagement programs that are fun, inspiring, and interactive.