Great Brands Don’t Try to Be All Things to All People

From What Great Brands Do: Great brands know that if you try to be all things to all people, you’ll never connect deeply with anyone.

Here are a few resources to inspire your thinking about narrowing your customer focus:

• Mercedes Is Driving Dangerously, Chasing Customers
• Why Red Bull Loves Its Haters
• Great Brands Don’t Chase Customers (What’s Wrong with Miller’s New Product, Miller Fortune)

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