Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
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Red Bull customer strategy

great brands don't chase customers
06.09.14

Great Brands Don’t Try to Be All Things to All People

From What Great Brands Do: Great brands know that if you try to be all things to all people, you’ll never connect deeply with anyone.     Here are a few resources to inspire your thinking about narrowing your customer focus: Mercedes Is Driving Dangerously, Chasing Customers Why Red Bull Loves Its Haters Great Brands Don’t […]

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Red-Bull
04.23.14

Why Red Bull Loves Its Haters

When Dietrich Mateschitz launched Red Bull in 1987, he wanted the brand to be perceived as an ultra-premium drink so he made it the most expensive carbonated drink around at $2 a can. […]

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  • thanks for sharing, mitchell! i have an HBR article about the topic coming out soon...stay tuned. @NguyenMitchell https://t.co/XF9Ea9yVCl about 5 minutes ago ReplyRetweetFavorite
  • hope this is helpful to the smartbrief community! @SBLeaders https://t.co/v9HPadUA1g about 6 minutes ago ReplyRetweetFavorite
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