Building a strong B2B brand starts with corporate culture. Business leaders must rally their employees around common cultural values because culture determines whether they will embrace and appropriately interpret and reinforce it in their customer interactions. The opportunity is to use culture-building to optimize a company’s internal workings and engage the workforce in delivering […]
The medium may be the message, but an ad isn’t an experience – and shouldn’t companies invest in delivering an extraordinary experience instead of spending a lot of money to broadcast a message?! […]
Nearly 30,000 thousand people gathered at the National Retail Federation’s Retail BIG Show 2013 to hear from thought-leaders on the challenges and opportunities in retail. Here are key tenets from the conversations. Nine Retail Tenets for 2013 by Denise Lee Yohn from Denise Lee Yohn, Inc. […]
Unlike a Thanksgiving dinner, this buffet isn’t going to weigh you down or put you to sleep. It’s a sampling of my best bits of content this past month. Check out: what great brands do — a recap by Annette Franz Gleneicki of the talk I gave at the SoCal Customer Experience Professionals Association event why windows 8? — a […]
brand-as-business bit: last week Best Buy‘s new CEO Hubert Joly met with analysts and journalists to share his plan to turnaround the struggling electronics chain (you can check out a debrief of his presentation from Businessweek). His plan features several smart moves — the highlights: expanding Best Buy’s private-label business, which includes the Insignia and Rocketfish brands […]
brand-as-business bit: By now you’ve probably read about Interbrand’s latest report on the Best Global Brands. While most people were focused on the rankings, I was more interested in the piece about the valuation methodology which was buried in the report. Interbrand’s methodology is part art and part science, as evidenced by the inclusion of […]
It seems like Groupon has really changed, doesn’t it?! Today’s interview includes some of the back story behind the company’s evolution from a social deal-of-the-day offering to an engine of local commerce. I talk with Suneel Gupta, Groupon’s first ever product leader. Suneel helps us understand what Groupon is trying to become, why, and how. Check […]
(Three hundred industry leaders gathered at the Women’s Foodservice Forum Executive Summit last week in Phoenix. The conference featured educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty. The caliber of the presentations was so high, I wanted to pass along some of the key learnings. So beginning today and for […]
In a piece on Mashable called The Value of a Happiness Economy, John C. Havens wrote about companies “learning to leverage well-being in the form of corporate social responsibility known as shared value.” It was such a compelling vision that I asked John to share more with us. So today he joins us to talk […]
If you’re looking for hot topics and insights on brands, businesses, and the people who work on them, here’s a digest of my content from the past month: brand experience: McDonald’s Metro: Lipstick on a Pig – a post about how McDonald’s new Metro concept only looks better, when it needs to actually be better […]